You can see what they've bought from you in the past. You can see when they have opened any emails you have sent. You can even hook up your email so that every email you send, and every reply they send back is logged in the history hub.
Knowledge is power. The more you know, the more you can sell.
You can configure them to start automatically when a new lead is generated, or when somebody buys something.
Staying in contact is how you win customers.
Enter in custom fields for products and services. You can specify dropdown choices, text, number fields, and more.
You can also make multiple SKUs for products so you can better keep track of what you are selling.
See your current leads, your task list, upcoming events, and the company message board.
Many pages also offer easy to use shortcuts. For example, you can hit Ctrl+S to save on most pages.